How To Rank Number One On Google

Do you really require professional SEO services now that your website has been launched?

When looking for SEO services what criterion should you keep in mind when short listing a professional SEO service company? When there is so much hype on black hat techniques how can you distinguish between what techniques are correct and what can get your site black listed on Google and other Search engines.

Just keep it simple

The methods require to rank high on Google may be complex but the path is pretty simple. When selecting a SEO service company just check carefully if some of the basic guidelines mentioned below are being followed to attain the goal for high ranking:

Site Structure

The first thing any professional SEO service company will do is analyze the existing site structure in terms of user behaviour as well as search engine spiders. The site structure should be optimized so that spiders can crawl content on the site and easily access all the information pages on the site.

The way a site is structured, affects the way search engine spiders crawl the site and that in turn affects the site rankings. If your navigation appears higher in the code of your web page than the content then it is given a higher priority. The goal is to make the core sections of your page appear higher in the code than the portions that are not critical to the optimization of each page. All the site optimizations should ensure that the site structure should be such that spiders “read” the content before the navigation.

Site Relevancy

Relevancy is with reference to the information provided on a webpage with respect to a topic. If your entire site is about mortgages for example, you’re going to find it easier to rank for related phrases.

Content Optimization

Content in header tags as well as bold, italic, anchor text and other formatting options all add value to the text. A professional SEO services company should be optimizing the body content of a webpage in addition to the basic title and Meta tag optimization.

Keyword Optimization density

Optimize your content with right targeted keywords. Keyword density is the proportion of the number of times the targeted keywords are used on the webpage with respect to the total number of words on the page. The optimal keyword density generally seems to hover around the 3 to 5% range.

Code Optimization

A website’s code needs to be as light as possible since long loading times for the user translates to long loading times for search engines especially Google. Small corrections such as choosing Cascading Style Sheets (CSS) to design your website keeps the code light by keeping all of the style properties in one place, allowing for less code repetition, and also making it easier to add new content. These and other parameters should be a part of optimization.

Link bait and Link Building

Most professional SEO services include link baiting to attract back links to the site. Link baiting basically creating bait (this can take the form of the form of tools, contests, humorous stories or cartoons or something as simple as a blog) so that other sites naturally link to the webpage offering the bait. You basically create something that naturally attracts backlinks by getting people to talk about it, discussing it on forums, blog about it; post it on delicious, Furl, Digg, Shoutwire and get backlinks from these Web 2.0 sites. It also helps in attracting lot of visitors.

Link baiting is an ongoing process and most SEO firms would use different methods for marketing your link bait: Press releases, articles, blog feeds, etc.

All the online marketing and advertising efforts should target at making the website informative for the visitor and search engine crawler. So that it will get you the top rankings for your chosen or site targeted keywords.

There are numerous local search marketing strategies available nowadays. However, it is important for you to understand the strategy you intend to use as your overall plan. For your information, most search engines will displays local results in response to a general keyword search. This is because normally these results are targeted based on the IP addresses of the users. Here are a few useful tips that will enhance your local search marketing efforts:

1. Useful information

• It is of utmost importance that you provide useful and detailed information concerning your products or services you intend to promote. Remember that you are not the only one doing web marketing. There are millions of competitors out there with their websites ready to grab away your potential customers. Thus, it is essential for you to provide accurate and sufficient information on your webpage. You would not want your customers to feel confused or doubtful when browsing through your site. Also, ensure that your information is well written with no grammatical errors. Simply put, customers will imply that poorly written information as unprofessional!

2. Stay current

• Another point to remember, you must keep updating your site regularly. It is your duty to remove all obsolete information and add in new and more attractive content. You should always find ways to improve your site either by using search engine optimization services or even simply by feedbacks from your customers. Customers’ reviews are in fact the most reliable many a time. It will be a shame having your customers viewing out-dated information and finally land on your competitor’s webpage.

3. Include local touches

• In order to attract more local customers, you should add in more regional information pertaining your products or services. Detailed information on map location or local geographical area is unnecessary though. Instead, you can consider including information regarding local attractions to make you stand out from the crowd!

The truth about directory submission services and Google SEO is that while they may help in the short-term, as Google has time to analyze each link and their quality, most of these services will end up hurting your SEO efforts. Google over the last couple of years has begun to put a value on every incoming link to a site, so logic tells us that if the quality of those links to a site, or the topic is not relevant Google will not give added value to the site they point to. What is even worse is that incoming links from sites that are deemed bad, or carry negative points, can also take away points from the site they link to.

These guidelines now make us really be careful in where we create articles or links to our site, as the wrong links can actually have an adverse effect on any SEO efforts undertaken. Be sure to research the website that you will be creating links to your site on, since their standing can affect yours. Best practice in regards to this is to create juicy articles that point to your website, like on EzineArticles or other reputable article database websites. Try to only use sites that have some human checking of the articles as spelling and other similar factors can also have an effect on your SEO efforts.

Most important of all, don’t try to take shortcuts. Hiring a third party directory submission service will undoubtedly have a negative effect on what you are trying to accomplish as most of these services only submit to directories that allow automatic submissions, and this is something that can quickly get you in trouble. So our advice is to stay away from directory submission services and do the work yourself, you will be able to control where and how your links are created.