Archive | March, 2010

4 Dangerous Myths About Google Local Search Rankings

One great thing about listing your business in Google Local Search is that because it’s free, there’s no way to waste money. But it’s real easy to waste your time on it. As a business owner, you’d probably agree anything that doesn’t help grow your business is a waste of time. Sadly, most business owners get poor or no results from their Local Search listings because they don’t know what they’re doing.

In my experience, business owners fall prey to these four bad myths:

Bad Myth 1: You need a great location to rank highly. You don’t. Some Web weenies claim that whichever business is closest to the geographical center of town holds a trump card over all competitors. Sure, Google gives you a minor boost if you have a central location, but it’s only one factor out of many others. I’ve seen businesses from the next town over rank #1 for local searches in this town. It all comes down to this: if you have a great location, don’t get fat and happy. If you don’t have the best location, don’t despair; there are specific ways you can get found as THE local guy.

Bad Myth 2: You have to name your local listing after whatever your front sign says. Nothing says you need to use your official business name in your listing name, which is that blue link that gets displayed next to the local map. All that matters is whether that blue link of yours contains specific benefits to the customer, includes the name of your city or area, and (most of all) is something that people will actually type into Google Local Search. By the way, if your listing focuses on your name (“John A. Doe, DDS”), change it. Customers don’t care about your name or your official business name; they just want to know you’ll fix their problems.

Bad Myth 3: You can’t position yourself in the market your real customers are in. If you located in a little town or suburb that’s not too far from a larger city, there’s no rule that says you can’t position yourself as serving the larger market. Sure, you can’t say you’re in a metropolitan area you aren’t in (not that it would help you anyway). But if most of your customers are in a more populated area, you may want to get found there. On the other hand, if you’re in an area that has especially stiff competition, but your customers are in a more specific area, you’ll want to target just them. That’s where a tool called Google Neighborhood Search comes in, which lets you get found in a very specific neighborhood (in addition to being visible in your wider area).

Bad Myth 4: That Google Local Search listings are just listings, in that you just put one out there and let the customers roll in. Too many business owners are stuck in the passive phone-book mindset “All I have to do is write my little 2×4 ad square and I’ll get customers calling me up.” True, some businesses owners can pick up a few area customers by just slapping a local listing up there. But they get those customers despite their own laziness. And who knows: maybe they’re fine with having “enough” customers as opposed to more business than they can handle. The bottom line is if you want more than just a trickle of local customers who find you through Google, there are certain solutions you have to use with your local listing, which can put you way above the competition. Doing things with your local listing versus just letting it sit there is what separates the men from the boys.

Category: Information
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Giblink – How to Market With Squidoo?

Have you heard of Squidoo? Chances are, if you have done any searching for Giblink on the Internet lately, you have run across a Squidoo site. However, if you don’t really know what it is, you are missing out on the newest phenomenon on the web.

If you have a website or blog, and want to get free traffic to it, using squidoo.com is one of the quickest and easiest ways. Not only is it free and easy, it is also fun.

An affiliate marketer can use squidoo to market the product they are trying to promote. One way to look at squidoo is kind of like a blog, my space account, and a mini-site. It is really a difficult method of marketing to explain.

Squidoo is so easy, that you can have it up and running, promoting whatever it is you want to promote, in 15 minutes by creating lenses. These are the squidoo sites that you may have run across while searching on the Internet. These lenses promote a product or information. Within this lens, there are modules. Modules are basically like a post to a blog.

Within these modules, you can write articles, testimonials, and reviews about your product/service you are trying to sell. This is a great place to tell all the readers everything about this product/service, and to inspire them to learn more. You don’t want to give away everything about it, as this is where you want to promote the product. You eventually want them to click through to the site where the product or service is sold.

You can also use Squidoo to drive traffic to your primary blog by using the RSS feed module. You load the RSS feed from your blog and your lens will update as you update your blog.

There are so many different types of modules to use, such as the Ebay module for those who sell on Ebay.

There are also YouTube modules where can put a YouTube video within the module.
As you can see, squidoo.com has so much to offer. They are also very helpful with tips about how to choose good keywords to get good traffic. The lenses rank high on Google, so you can build backlinks to your primary Giblink website if you wish.

One of the great things about Squidoo is that it is free, yet you can earn a little bit of money when you use it affiliate advertising, Google AdSense, Ebay, and many other sites. They keep track of the earnings, for each module, and split the profits with you by half. If you choose, you can donate your money to a charity.

Many squidoo users simply like to use it to get pertinent information out. They simply want to let other readers know about something that they feel is important, and they can share about their experiences with something they feel is important.

If you haven’t done so, start searching the Internet for Squidoo sites, and start promoting your Giblink Internet business. To view one my recent Squidoo sites please click on Video For Profit and you can see how fun and easy it really is.

Category: Information
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Does Google SEO Magic Really Help Get 1 Page Ranking in 24 Hours?

After buying the Google SEO Magic I soon had traffic coming in, but it wasn’t quite what I expected. There were certainly some surprises along the way that everyone needs to know about before they buy it.

Although you have to go through the trouble of messaging your click bank receipt number to Antonio Coleman on you tube to get your user name and password to the videos, the process viewing the product is quick. Once I started watching the videos in the member section, things got very interesting and some helpful things are exposed.

When I signed up for Google SEO Magic, I was skeptical about how this product could show me how to get front page ranking on Google in 24 hours, especially since there weren’t many testimonials out there about the product. It turns out that it actually does show you methods to get on the first page of Google but it’s not all equal in Google search engine.

Once you gain access to the members area of the Google SEO Magic website and begin your campaign it becomes clear that whether you get first page ranking depends on keywords and if you take action on what it tells you to do.

I noticed that one keyword I used i got 1st page ranking on Google. Then I tried another keyword and did everything Google SEO Magic told me to do and the results weren’t as good. I got 2nd page results, but it shows you how to pick keyword so they will rank better.

So although some keywords rank better than others, Google SEO Magic does make good on their promise of helping you rank on the first page in 24 hours. In fact, im ranked in 24 hours of only one of the methods used in the video tutorials. Yea, No kidding. I’ve already brought in 1000 dollars worth a traffic in a month from Google SEO Magic. It seems that Google SEO Magic is the real deal.

Category: Google SEO
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Becoming the Best at Google SEO, Can Anyone Do it?

Most of our customers believe that SEO is one of those areas of expertise shrouded in mystery and that is why most SEO professionals who claim to be the best at what they do can cost so much. Why is it that the small business owner simply cannot obtain the same quality SEO services that the large corporations can afford, well the blame lies entirely in our community. When speaking to fellow SEO professionals, we have found most believe that sharing their secrets will devalue their services.

We are here to prove otherwise. Having been in the SEO game for many years, becoming certified, and learning what works by trial and error, we have come to the conclusion that just about anyone can be a great SEO. The reason why this can become a rather difficult undertaking is not because the information is complex, but because Google is.

Google is almost quarterly, upgrading and improving the way they generate rankings. In essence, the mathematical formula, called the Algorithm, is always evolving alongside the internet. How come you may ask, well it is simple. At the head of the pack, are the black hat marketers, whose primary mission is to spam the world and flood it with ads, so that they can convert a tiny fraction into customers.

Due to enormous volume of spam marketers, who also sometimes happen to be great Google SEO professionals, the ranking algorithm has to evolve; otherwise Google would end up listing crap for every organic search result, and would immediately begin to see fleeing searchers.

Why is Google such a giant? Well, that is simple, the results they provide for most searches, are clean of these spammed results. Can you imagine search results where none of the results actually had any relevancy? You would probably try one of the competitors, right?

So back to becoming the Best Google SEO; the tricky part is walking that fine line between doing what Google likes, without being tagged as a spamming website, and providing the relevant content that gets your website visitors turning the page on your website without leaving right away.

Even armed with all the best information about SEO, and an arsenal of tips, knowing when, how and to what degree each implementation works best, is the art. We weary of SEO professionals that won’t tell you anything about how they will get you results.

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