How To Rank Number One On Google

With the growing number of Social Networks, and their enormous audience, we have identified a quick way to begin building links to your site which will in turn help your Google SEO efforts. Do you already have a twitter account, or a Business Facebook account? Both are great at creating extensive links to your site.

If you have not yet created a Twitter account, do so immediately. Find a name that relates to your product, idea or passion. If you have a website about apples, get a twitter name with the word apples somewhere. Begin by finding the highest ranked Twitter users by searching TwitterHolic, then click on the people they follow and look for members who have somewhat even number of followers to following.

This means that they likely have automated following, meaning that if someone follows them, they automatically follow you back. Just think of it this way, if 20,000 follow them, and they follow you back, now your Twitter network is 20,000 more strong.

Find 10, 20 or 100 members like this and you now have a very large network. The content of your message is very important as you want to attract new followers. Think of this process like recruiting. If you don’t have the right “pitch”, they are not likely to follow, so be informative. Making sure to provide information of value can be tricky. I have found easiest to always talk about things I am passionate about. It seems effortless.

After you have built a nice following, you can begin to send messages related to your product. I try to follow a simple rule, how many sales related messages am I willing to read before deeming that person a marketer and un-following them. A good place to start is 1 message about what I am trying to promote for every 10 non link messages.

Once you begin sending messages about your idea, website or product, make sure to include a link to it. Now just that think, if your Twitter network is 20,000 strong, that link now has gone to 20,000 Twitter pages, essentially creating 20,000 links to your site, product or idea. Do this on a regular basis and you won’t believe the results.

In June, Microsoft unveiled their answer to Google amidst much ado. Dubbed a “decision engine,” that would help consumers make better choices, Bing was created to help search engine users find the exact information they need to make a purchase decision. Currently, Bing is geared for the travel, health, shopping, and local sectors, but Microsoft has hinted at plans for expansion. All the hype about Bing begs a big question: Does Bing have what it takes to overthrow the current search king?

Let’s compare the search engines in practice to see if Bing presents a threat to Google’s reign.

Images: Google’s Image Search is incredibly popular, yet Bing claims to have an even better service. For many search terms, the two engines presented mostly the same results. The biggest difference appears to be in presentation. Bing presents the results in a simpler format, and shows users similar images without having to change their search. Google’s Image Search simply presents the thumbnail versions of each image for that specific search.

Winner: Bing

Shopping: Bing is aiming to bite into Google’s share of the shopping market, but the two engines presented similar results for a search for “women’s casual sandals.” Both engines gave users the option to sort by price or brand, but Bing’s results returned more actual products and fewer web results.

Winner: Tie

Videos: In a video search for “Mad Men clips online,” Bing got big points for the preview feature (roll the cursor over the result to see a quick preview of the clip), while Google’s results were more relevant to the search terms than Bing.

Winner: Google

According to the latest 2009 statistics generated by the StatCounter, a real-time detailed web statistics generator, approximately more than 90 percent of internet users in Asia and the whole world use Google as their primary search engine followed by Yahoo and MSN. Voted four times as the Most Outstanding Search Engine, Google has dominated the search engine optimization (SEO) landscape for years, and their lead over Yahoo and Live Search is only getting bigger. This crawler-based search engine provides both comprehensive coverage of the web together with great relevancy and significance.

Given that Google is the search engine with the majority of the internet users market share, it is best that one’s website is optimized primarily to Google ranking and standards. If the website follows Google SEO, most probably it is already optimized for other search engines because some only mirror Google search results.

This has made companies and website owners become conscious of their Google page rank. However, with Google’s undisclosed and changing Google ranking strategy and algorithm, it is almost impossible to have a fixed or one-time website optimization. At some point, everybody thought that they have developed and come up with the perfect Google SEO plan but as they progress, so did Google. SEO specialists and professionals are in continuous research and trial-and-error methods to take a hold of how to optimize and maintain their site and improve their Google page rank.

Google’s SEO algorithm has been on constant development. One’s website may have a high Google ranking now but not tomorrow. Google’s constant policy and algorithm changes have brought web developers in question. Before, one can change several details of their site and still keep their Google ranking, but due to changes in algorithm, one can no longer alter the background color or edit the format of the website for it may drop from its Google ranking. There are also instances when what was considered as white-hat SEO techniques then, are now banned and considered black-hat by Google.

Several web marketing professionals, who claim to have broken the secret of the Google algorithm, have come up with Google ranking software that can push one’s website in Google ranking and increase its Google page rank. For some, these softwares may work but it is recommended for one to take into consideration the time, money, and effort to be put in these optimization techniques.

How to make a website load faster is not difficult to do. You have to consider this when doing a website because you don’t want to have a very slow loading website which will lead you to a zero visitor. People have no time waiting for your website to load. They tend to move to another website if they feel that your website is taking forever to load. Some things to look up that might be causing your website to load so slow and should take into consideration.

Images and Graphics: You should optimize you images in order for it to load faster. If you use jpeg in your web pages, try to compress it with a jpeg compression tools such as JPEG Compressor. These tools will optimize your jpeg images for up to 70% without noticeable effect. It’s all up to you to see how much compression does it take for your images without losing its quality. If the image is say for example 100kb. and you optimized it into 70% then you end up having 30kb.

For images containing flat illustrations or artwork, use the 8-bit PNG or GIF format and reduce the number of colors in the palette. By reducing the color palette from 256 to something like 32, you greatly reduce the size of the file. The less colors that the image has, the smaller the file size is going to be. Some image programs such as PhotoShop or ImageReady allow you to save the image for the web and fine-tune the image settings.

Java Scripts and CSS: Using external Java Scripts and Css will produce faster pages because these files are cached in the browser. If JavaScript and Css are in-lined within your HTML documents, it will be downloaded every time the HTML document is requested. This will reduce the number of HTTP request that are needed but increases the size of the document. However, if the JavaScript and CSS are in external cached by the browser, the size of the HTML document is reduced without increasing the number of HTTP requests.

In optimizing your CSS files, one of the most important measure you can do is to use every declaration just once. Using every declaration just once means making strict use of selector grouping. These are the most common thing when coding CSS files sometimes we just keep on writing the code not knowing that we can keep it simple and optimized to somehow avoid having a large document.

Sometimes we code like this:

h1 { color: black; font-style: italic; font-weight: normal; }

p { color: black; font-style: italic; font-weight: normal;}

when we can combine into a single rule like this:

h1, p { color: black; font-style: italic; font-weight: normal; }

Always remember that a logical way to make your website faster is to make the client code you send to the browser smaller. The smaller the file is the faster it will load. If you will optimize all what is in your document before uploading to your server you will save a big fraction of what is not really necessary. You did not ruin anything from your website, you just optimized it and lessen its weight. You still have the same look and the same function. You just made a simple housekeeping in your website so that it will load faster not just a user friendly but at the same time a search engine friendly website.