How To Rank Number One On Google

Today, there are millions of websites on the Internet. To get people to notice your website from the crowd, ranking high on search result listings is very important. Millions of people use search engines like Google and Yahoo to look for information, products and services every day. If you can get your website visible to your target audience, it will sure boost your bottom line.

In this article, let me share with you 5 sure-fire tips to rank high on Google, Yahoo and Bing:

1. Do a keyword research to identify a list of keywords or key phrases that your prospects will use when looking for your products or services. Keyword research is the bedrock of search marketing. A good keyword research will save you time and bring more profits to your business.

2. Place your primary keywords at the right places on your website. Your primary keywords should be placed in the Title, Meta Description & Keyword, Alt and H1 to H3 (if applicable) tags of your website. Your keywords should also be included within your content to increase your keyword prominence.

3. Ensures that your website loads fast. Matt Cutt, Head of Google Web Spam team, recently said that Google may consider loading speed as one of the ranking factors in the near future. This means that you now need to make your site loads faster. If your site is heavy on images and flash, try to remove unnecessary flash images to increase loading speed.

4. Do not write content only for the search engines to read. Write naturally to ensure that your content is written for both humans and search engines. At the end of the day, humans are the ones who pay for your products and services. And if your content is stuffed with keywords, search engines will penalize your site and you can forget about achieving high rankings for your website.

5. Build back links consistently. Back links are very important when it comes to SEO. The more back links your website has, the more reputable your site is in the eyes of search engines. When search engines feel that your site is reputable and important, they will reward it with more prominent rankings on their search results listing. Some of the ways to build back links are: article marketing, press release submission, blogging, social book marking, forums, exchanging links with other webmasters and directory submission.

The internet hosts a multitude of businesses that are all in competition with one another. It indeed can be very hard to invite custom, especially if your business is not being highly rated by search engines. This is where Search Engine Optimisation (SEO) comes into play – as Search Engine Optimisation can naturally optimise your site, so that your website’s ranking will improve on the famous engines, such as Google..

SEO is the key to directing new customers to your website, however, it is a time consuming process that requires a lot of skill. Most companies either do not possess this skill or do not simply have the time to do it, as it is a lengthy process that requires constant attention.

If you’re lucky enough to know someone, who can optimise your site, it is integral that you allow them to optimise your site through ‘White Hat’ methods, which keep to the search engines guidelines. The direct opposite of the White Hat Method is the ‘Black Hat’ – a method that often optimises through deception and using techniques that search engines object to. Often, search engines, such as Google, recognise these methods and may penalise the website for not obeying the rules.

Employing a SEO company to optimise your site is a good way of avoiding wrongful approaches to optimisation. It also means you do not have to dedicate your spare time on optimising your website. A typical SEO company will analyse the structure of your website and then see if any of the structure can be improved, so that search engines can easily crawl and index your pages. They will also generate specific keywords, which are in line with the product or service you are promoting. These will be cleverly placed in the website’s content, so that your site is rated, when that keyword or a similar one is searched on Yahoo, Google or MSN.

Another method of optimisation that SEO companies use is the employment of meta tags and titles. These are placed in the head section of an HTML page. This method is not as popular, as not all internet search tools use it, yet, it is still good for diverting traffic from smaller engines.

Optimising your site is always a good idea, whether you use an SEO company or not, as it will divert more traffic to your site, and in turn more custom. It will improve your business overall, as optimisation means you are more likely to get an increased number of sales and it will hopefully improve your company’s reputation. So get yourself noticed on the World Wide Web by SEO.

It used to be that it did not matter how well written the code on your page had to be, in order for Google to have indexed. That is quickly changing. By most SEO Expert’s estimation, Google now requires the page to be properly written, and if given an option between 2 pages, they will index the page that passes W3C validation. The authority in charge of developing the rule set of how HTML pages and websites should be constructed. It is easy for any inexperienced web developer to throw in the towel early and quite validation efforts. So don’t give up, it will pay off.

Validation in our estimation is important for the following reason; think of it like building a house, you would want the contractor to abide by the building codes, right? The same goes for a web page, we think Google’s position is that a web page the follows the rules set forth by the W3C will likely be created by someone who knows HTML and therefore will not suffer the perils of poorly coded web pages.

This in turn will provide for a better visitor experience from a programming perspective. If you think about it, it only makes sense that in ranking a page, the way it was built would be part of the ranking equation. We have heard through numerous channels that this will become an increasing part of Google’s PageRank rankings. We have heard several high ranking Google Employees mention that in 2010, speed will become an intrinsic part of Google rankings, and this draws back to how a page is coded.

We have done testing on several browsers, and hands down, validated pages load faster. So there is more than 1 reason to take the time and validate your pages now and increasingly in the future and of course, the more validated pages you have, the more likely Google is to index them all.

I SEO’d my website and had professional help with internet marketing, so why am I still not on Google? This is a very common question running inside the minds of any business owner who’s trying to gain new prospects from Google. However, there are probably millions of other people who sell the same products and services as you and there are no real short cuts to becoming number one.

In this article we will discuss the most important elements that determines how well your website will rank on Google.

1. Content
Your website content is the most important element that makes your website rank high on Google. Your website content will also indirectly help solve other elements listed below.

Don’t expect your website to show up on Google if your website has only one or two pages. Google tries to judge the importance and significance of your website by reading your website’s content on all pages located on your domain. With more content it becomes much easier for Google to understand what your website is about and Google will be able to list your website in the search results of related key words.

However, do not add non-relevant content to your website for the purpose of increasing the number of pages. Google’s algorithm is used to judge whether a website contains relevant and useful information or if it’s a scam. The most useful and relevant websites will always rank first in search engines.

A good website services and internet marketing company will always keep this in mind and they will give you advices on additional content or provide content writing services (if necessary).

2. Internal and external links
Google sees internal and external links as a referral from one website to another. This is important because when a reputable website refers another website, Google’s rating of the other website will rise. However, be careful who you link to. If your website links to a non-reputable website, it will cause your website’s reputation to go down.

So how does Google rate the reputation and legitimacy of a website? Google achieves this by using a Page Rank (PR) system. Every website has a PR rating which is largely affected by the techniques discussed in this article or decreased by supplying misleading information and using deceiving SEO techniques.

3. Search Engine Optimization (SEO)
The last (and the least) important element in making your website show up in Google search results is SEO. By using smart and organized SEO techniques, you can tell Google what your website is about. This means Google will understand which topics and key words will trigger your website to show up in search results.

When search engine optimizing a website, it’s easy to become influenced to find ways to cheat the system. Don’t fall for this trap. Any deceptive techniques will be found by Google and your website will be penalized. Make sure you only use honest SEO techniques.

Bottom line:
Over the recent years, number of companies offering SEO services have significantly increased. Many people purchase SEO services but they are often faced with disappointment when they see little to no change on their website’s position in Google search results. To avoid this, a good SEO marketer should understand other elements involved in search engine ranking.

To put it simply, there are no easy ways to rank high in Google. Only real way to do this is by offering good, useful and relevant content without using any deceptive techniques (which will penalize your website).