How To Rank Number One On Google

Recently, I was having a conversation with a local business owner. He was very proud of the fact that he was Number One in Google for his business name and main search terms, which bring him business. But I went home and searched for the same terms and found that he was lucky to be ranked third or fourth. What is happening here, and could this be happening to you?

All Google Results are Local and Individual

Since May 2010, Google has been trying to deliver not only, locally relevant search results, but also individual search listings. Google keeps track of not only what terms you search for, but also which sites you click on the most often. They even let you ‘star’ results, so they always show at the top of the search engine results pages.

Find Your True Rank in Google

Here is what you need to do to find your true rank in Google. The easiest is to simply use someone else’s computer. Just burrow a friend’s computer and search for your businesses, or look for your ‘money’ terms. Or you could go to the library or even the Apple Store or Best Buy and search using those truly public computers.

If you want to check from home, first go and clear your browser’s cache and cookies and search again. Also, make sure you are logged out of your Google Account. Start with a fresh browser. This is give you a good idea of your true listing. Though there is one important thing to note, if you have a local business, and you go to another city and search for your business, you may not find yourself at the top.

Google is serving up locally relevant search results.

One Final Thing

If you purchase Google Pay Per Click advertising and you have a local business, make sure you are geographically limiting your audience. I was in Afghanistan and search for ‘emergency plumber oklahoma city’ and an ad was displayed for a plumber in New York.

That is just a waste of money for that advertiser.

Website owners and bloggers can earn thousands of dollars per month selling text link ads on their websites and blogs. They can think of charging $5 to $500 per link that is sold on their website depending upon their website Alexa Ranking and Google page rank. If your website has a good Google page rank and Good alexa ranking, then you can earn high amount of money for every link that is sold of your website.

Alexa ranking of a website can be from 20,000,000 to 1 (1 being the Maximum) depending upon the amount of traffic your website or blog have. If you are able to increase the amount of traffic on website, alexa rankings for your website will surely increase. And Google page rank various from 0 to 10. 10 page rank being the maximum and 0 being the lowest google page rank that can be assigned to a website. If you have a website with alexa ranking less than a lack and google page 5 or 6, then you can ask the advertisers to pay from $100 to $500 per link that will be placed on your website.

In case your website doesn’t have a good page rank, devote more time to content updation and link popularity. To improve your Google page rank, aim at updating your website on regular basis with quality content of your niche. And spend more time in getting more quality back links for your website. You can use general and niche specific directories, forums, blogs, comments posting, RSS feeds submission and social media kind of stuff to get quality links for your website and blog.

By following the tips mentioned above, your website will have good alexa ranking as well as page rank. And now you are ready to sell text link ads on your website. But you should be very careful when selling text link on your website. You should sell links in a manner that they looks natural and not paid one. And try to keep the number of outgoing links from your website to minimum.

Notice – If Google sense that you are doing paid links kind of activity on your website, they will punish you with a penalty or will decrease your page rank. To be very successful with your text link selling, you should keep the number of links coming to your website more than the number of links going out.

You can sell text link on your website by creating a page like Advertise here on your website as I have created on my website Scopeformoney.com which will give you the chance to cash all the money that comes your way. With this there are many text link selling networks which you can use for selling links on your website. Some of text link advertising networks are text-link-ads, TNX, Linkworth, linkadage and textlinkbrokers.

Many businesses are looking for effective strategies to communicate in their local area that they offer products and/or services that consumers need. With the increasing dominance of local search, the days of flooding the streets with promotional flyers large billboards are gone. Businesses should now use their websites to attract new customers from their local area.

Local search is defined by Wikipedia as “… the use of specialized Internet search engines that allow users to submit geographically constrained searches against a structured database of local business listings.” It has become increasingly important because consumers search habits have become increasingly sophisticated. The internet is now being used to find providers near and far. The development of technologies like Google Maps and the iPhone has also better allowed consumers to more effectively find providers in close proximity to their geographic location.

A business is listed on the first page of Google for searches relating to both their product and geographical location then the quality of website visitors is likely to be of a much more targeted nature.

The Power of Google in Local Search

Google should be viewed as the starting point for all local search initiatives. Hitwise Online Competitive Intelligence Service mentioned in their 2010 survey that about 297,000 (9.9%) Australians visit Google every day. It is also the most visited Australian website with 619,500 visitors (20.65%). Further, Google is estimated to make-up close to 90% of all searches undertaken online in Australia each day.

Local search specialists capitalise on the potential of Google’s marketing tools such as Google Maps, Google Places, and Google AdWords in implementing online marketing campaigns. Using Google’s online tools will give your business a significant advantage in capturing local customers over your competitors.

a) Google Maps Optimisation – Using Google Maps is more than just putting directions to where your business is. In local search marketing, consumers always look for products and services that are being offered near their area. Google now determines your location and provides the local search results regardless of your search query. As a business, if you want to tap into customers who are looking for businesses like yours, you really have to optimise your website for local search through Google Maps and Google Places.

b) Google Adwords Management – Choosing the right keywords is the key to local search success. In local search, you have to anticipate what your customers will type into Google when they are looking for products and services like yours. It is important to understand that your geographic location should be included when choosing the keywords to target for your online marketing campaign.

c) Google Places – Google’s all-in-one business tool is an online local business directory, a city map, and an advertising space rolled into one. Having a verified Google Places account helps prove that the business establishment listed in Google Maps is yours. Utilising the appropriate keywords that best describes your business and the products and services it offers increases the chances that your business will appear in every Google search. If you are struggling to optimise your Google Places listing then consider Google Places Optimisation or Google Maps Optimisation.

Using Google Maps, Google Adwords, and Google Places as part of your local search marketing strategy will help your business’ online marketing campaign to attract prospective customers.

Update

Bing is doing its best to differentiate itself from Google. Attempting to claim some high ground, Microsoft is positioning Bing as the world’s first “decision engine” as opposed to its predecessors, the search engines.

Differentiation requires using different algorithms and a new design on the search engine results page. New design or not the SERP’s on Bing do resemble Google’s at first glance.