A full service marketing company should provide you with all the online marketing services you need to push your business to the next level. When it comes to online marketing, you want to hire a professional company that can provide you with top quality services you can rely on and trust.
The company you choose should have years of knowledge and experience in the industry combined with an experienced team of professionals who focus on driving your business forward in a competitive online environment.
The first and probably one of the most important services you want included in the marketing package from the company is website analysis. Their team should go through your entire website with a fine tooth comb to ensure that it is designed to promote your business in an online environment. This means changing the wording to ensure that it is search engine optimized, it is local optimized and that you have the correct links to promote the business moving forward.
The next thing to focus on is competition analysis. This can be a valuable tool to help you identify how your competitors do online and what they do to promote their companies. This can include the keywords they use, the advertising solutions they incorporate and so much more. This report is designed to help the team and you understand your competitor better and then use this information to ensure that you exceed them and achieve the highest success in the future.
They should also provide you with a keyword research report. The keywords are important to your online marketing efforts, ensuring that you match the searches your potential customers perform on a daily basis. When your customer types in a particular keyword into their search engine, you want to be one of the first companies they see providing that product or service.
Further they should also provide you with a monthly ranking report. SEO and marketing of any kind isn’t an overnight success solution, but over time you should see your business moving up to the first page in search engine results.
The full service marketing company should provide you with a report once a month, enabling you to identify where your company stands and how their services are helping you push to the forefront of your industry on a global scale.
A full service marketing company should provide you with a host of optimization tools to help your business grow. This can range from the use of keywords to web pages and so much more. These are probably things you are not too comfortable with to handle on your own, not to mention that you don’t have the time to manage these time consuming tasks, such as link building, but it’s good to know they are being managed for you to help you promote your business now and in the future.
They should also focus heavily on off page optimization. This is still carried out online, but not directly on your website. This can include blogs, social media, press releases and articles. The company should have an in-house team of copywriters who provide these services. The company should then upload them to various sites on your behalf, helping you grow your business, improve brand visibility and achieve success.
The final step that you want to cover and ensure is offered by your full service marketing company, in addition to telephonic service and support, includes reputation management. You need to ensure that your business has an excellent online reputation to ensure you don’t lose your ranking in the future.
online sales industry has grown substantially over the last decade and with this growth the way in which marketing is carried out has also changed. Internet marketing is witnessing a massive growth versus more traditional forms of marketing such as print advertising.
Deciding which marketing company is best for their needs can be tricky. In order to choose the best it is important to take the following factors into consideration.
There are literally thousands of companies and therefore it is a really competitive industry. Shop around to make sure that you get the most of your money and also the online marketing company with the best service offered.
Know Your Needs
Your business will have needs which are very specific to yourselves. For instance you may not actually have an online sales portal but rather wish to utilize online marketing in order to attract customers to your actual retail location. Alternatively you may be an area-specific company who wishes to sell a service within a particular geographical location.
It is important that you work out your online marketing needs as a business before you approach an internet marketing company or you may end up with an online marketing campaign which does not really reflect the needs of your business.
Strategic Marketing Strategy
There are many different elements to internet marketing and therefore it is important that you choose an internet marketing company which is able to develop a strategic, tailored marketing plan for your individual needs.
If they just seem to mention random elements of online marketing without any underpinning strategy it is probably best to find another company. Often companies may know the basics of online marketing but have not really developed a strategic approach. Online marketing is still like traditional marketing in that it is important to work out a plan rather than ad hoc marketing campaigns which ultimately fall short of the mark.
Industry Specific Experience
Your company may have industry specific needs which will be best served by an internet marketing company with experience of the industry. For example the online travel industry is extremely competitive and therefore a company with experience in this niche will already understand the market and therefore help you to work out an online marketing campaign tailored to this market.
No matter what you are purchasing it is always a good idea to verify the customer testimonials that a business offers. If the company has a proven track record of quality results it will be more than happy to offer contact or website details of other customers in order for you to seek references.
Grandeur Business Consulting Marketing Services
Grandeur Consulting provides clients with a full suite of integrated digital and traditional marketing services: Strategy. Branding. Messaging. Web design and development. Pay Per Click (PPC), Search Engine Optimization (SEO) and retargeting. Trade show, social and PR. Graphic design and video. Sales support, lead generation and thought leadership. Content generation. Marketing automation. Email marketing. Channel support.
Your Outsourced Marketing Department
Our model is flexible to match the incredibly diverse needs of today’s B2B businesses. We can serve as your entire integrated marketing department – reporting in at the C-level and driving all aspects of lead generation and market presence – or we can complement the expertise of your own small, in-house marketing team. In all cases, we are completely transparent, fully accountable, and guided by both experience and data.
Realistic Plans for Real-World Budgets
Grandeur Consulting Marketing’s strategic plans are realistically founded on actual budget and human resource parameters, as well as internal political and business realities – ensuring success while saving you time and money. We obsess over results. We track, measure, test, refine. We make decisions that are in the best long-term interests of our clients.