Finding The Best Digital Marketing Agency Edmonton
Small businesses have many challenges to face when it comes to promoting and advertising their products and services. For one thing, they usually operate in a very competitive market.
And for another, price pressures are always considerable. So when it comes to deciding where to spend their marketing budget (if such a thing exists) how do small business owners know what is likely to give them the best return on investment?
Before looking at how a digital marketing agency can help small businesses, it’s important to understand the many alternative ways for businesses to spend their money:
Newspapers have been a primary source of business advertising for as long as newspapers have existed. Printed media (also including magazines, journals and trade press) have traditionally accounted for a significant proportion of the advertising budget for many companies.
Newspapers are an example of the mass distribution method of advertising, attempting to send a single message out to the largest audience possible. However newspapers (and print media in general) are in decline, and dwindling readership presents a less attractive option for advertisers. In recent years this has become an irreversible, downward spiral, with publications going out of print at a record rate.
TV and Radio
TV and Radio have traditionally been very effective methods of increasing brand awareness. Air time is highly expensive and in many cases extremely sought after, particularly during major sporting events or at prime time. In many ways, TV is the old school equivalent of the modern YouTube generation, where consumers are engaged by and drawn towards the interactivity of bright moving pictures.
TV and radio are still viable options as an advertising channel, however small businesses generally do not compete in this space due to the prohibitive costs and lack of a targeted approach.
The Yellow Pages, above all other marketing channels, has suffered in the face of the internet onslaught. Companies are recognising in their thousands that yellow pages does not provide an attractive advertising platform, and the return on investment is impossible to measure.
The yellow pages was always good for customer choice, but a fundamentally poor proposition for the small business advertiser. A company is listed right alongside every single one of its local competitors, therefore diluting any competitive advantage of being there.
Cold calling and telemarketing
Picking up the phone and talking to people directly has long been a very simple and cheap way of approaching a customer base. However, cold calling is now the bane of every homeowner and small business owner. We are so used to being cold called that we have all developed strategies for getting the person off the phone as fast as possible. Cold calling still has its place, but it will always be the low cost, but low return way of doing business,
So what about digital marketing as the alternative?
No doubt you are after an effective way to streamline your business in line with technologies, so it essential to have in place a well thought out digital plan that is quantifiable and easily implemented.
Make sure that the business you are running is taking full advantage of the resources that it has, to be able to put into place, well defined and effective online marketing and planning.
How do you optimise the people that visit your web site and what precisely are the reasons and statistics that make them visit your site? Analysis of these figures will provide you with being able to make sure that your business in the position of making these people comes back time and time again.
It is well to consider getting in an experienced team of professional people who specialise with digital marketing, as this will go a long way to enhancing your business, and with the current market place being so competitive in whatever business it might be, having the edge or at least being at the forefront of the technology like online marketing is essential.
Getting the correct feedback and response from your all importunate customer, will be achieved by using all the strategies that you have put in place which have been targeted and expertly executed.
We all know that having foresight in business is one of the sure ways for a business to be successful and in the competitive market that we now live in, it is wise to plan well in advance and making use of a digital marketing agency is a sure way to implement this.
If you look around at the businesses that are in the market you will quite possibly find after doing a little bit of research more than over fifty percent plus are now looking to actually significantly up their budget on digital marketing, this would imply that competition is set to get even tougher, and if you want to keep your head out in front, investment in the digital marketing has got to be something to be done in the near future.
So it is not a surprise that companies who were not contemplating digital marketing some years ago, saying it did not have any application for their business, are now actively looking to make this a fundamental part of their business. The future of your business could well lay in the implementation of digital marketing and investment with this online type of marketing.
Take advice from a digital marketing agency, which will be able to maximise all the potential your business has to make for digital marketing work for you. It is something you will not regret, and there is no reason you should feel left out in this specific area.