Marketing For A Mortgage Broker
Mortgage brokers can often be found going from real estate office to real estate office, getting acquainted and handing out rate sheets for the week. It’s their way of marketing their services.
But does that offer any real value to the real estate agents or their buyers? Does it make them stand out from the other 6 or 8 mortgage brokers who have visited the same offices in the past few days?
No, all it really does is give them a chance to visit a bit, perhaps carry the gossip from one office to another, and in some cases – annoy the agents who are trying to carry on with their work.
I actually had one mortgage broker march over to my desk and say “And who is this person who is trying to ignore me?” I looked up and said “A person with work to do.” Then I put my head back down and ignored her.
Did that make me send buyers to her? Not hardly!
I’m not saying you should never stop by real estate offices. But think about this. Being free to spend a day or two every week visiting sends a clear signal that you don’t have enough business. And that sends a signal that perhaps you really aren’t the best choice.
Do you visit the restaurant with no cars in the lot, or the one with a lot that’s full?
Next, think about this: If all of you are going around dropping off rate sheets, you are doing nothing to stand out from the crowd. Your smile may be dazzling, but it won’t get you much business.
Instead of doing what everyone else is doing, think about the extra service you can give, and promote that.
Provincial laws and policies in Canada, govern mortgage brokerage there. Various organizations such as the Canada Mortgage and Housing Corporation (CMHC), plus the real estate Council of Alberta (RECA) make it a point to see that the mortgage loans that are made available in Edmonton and across Canada at a relatively low cost.
It’s easy to get conned or duped, be sure you verify the credentials of your mortgage broker. You can also check with the licensing bureau, if your mortgage broker is indeed registered. Nowadays, it’s difficult to tell authentic and genuine brokers, so take your time in choosing the right mortgage broker. The correct mortgage broker could go a long way in helping you land the best possible deal.
Most of us would not be expected to know in know all the legalities and formalities of a mortgage, at such times the services of a mortgage broker is most important.
Opting for the best deal, which is the best for you, is important. A mortgage broker with his or her experience will be able to guide you with regards to getting the best deal. There are many types of mortgage brokers available, you can also check with the Canadian Association of Accredited Mortgage Professionals.
This is the national organization that represents the mortgage industry in Canada. It is the largest network in the country and you thus have a large choice to choose from.
Each day more and more young people become qualified homebuyers. In order to reach this young market you must establish yourself on the web.
Do not think that the web is ineffective at reaching local customers in your market area. Although during the early days, the web was less effective in its ability to target people locally; this has changed with new technological advances. Major search engines like Google and Bing are able in many cases to identify the location of users that make search queries.
For example, Google uses information from the Latitude tracking service to ascertain the location of users in terms of latitude and longitude! User information is also contained in “cookies” that are used during web browsing.
So, if a web user searches for keywords like “mortgage loans,” the search engine can in many cases figure out the location of the user and deliver results that are location specific. In fact, this is the new trend that search engines are pursuing in trying to deliver “real world” results to users.
In order to take advantage of web opportunities, you, of course, will first need a web site. Once you have established a web presence, the trick is to start attracting qualified leads to your site. And you want them to continue to refer to your site in the future.
One way you can continue to attract loyal visitors it to provide a steady stream of updated content. Make your site a local news resource on mortgages and home buying in your area. You can also offer a free newsletter that users can subscribe to for information that is sent to their email address.
In this way, they do not even have to return to your site in the future. You can send a regular newsletter right to their inbox full of information, and also at the same time market your mortgage services.
Attracting the right types of visitors to your site will mean mastering the art of high search engine rankings. For most businesses, this task will be too much to handle using in-house resources. They may need to hire outside firms experienced in mortgage broker marketing that generates qualified leads. By getting outside help, they free up the company’s internal resources to concentrate on their normal work.
The entire web campaign is handled by experienced marketing consultants who have delivered results for clients in the past. With a reputable web marketing firm in your corner, you can quickly catch up with other competitors who had a head start on the web.